Customer Connection: Five Reasons Focusing on the In-Store Experience Is Key

Optimizing Customers In-Store Shopping Experience Is More Important Than Ever

This holiday season, many customers are logging off their computers, getting out of the house, and enjoying the experience of shopping IRL. For many, in-person holiday shopping with friends and family is an annual tradition, something that can’t be replaced by an online experience.

When a customer walks into your store, you want them to feel welcomed and inspired by their surroundings. At VIRA Insight, we’re experts in executing the details that enhance the look, feel, and function of retail spaces. From customizable interactive displays to infrastructure that offers a stellar Buy Online, Pickup In-Store (BOPIS) experience, we’ve got you covered.

As you welcome customers back to in-store shopping this holiday season, here are a few things to consider:

Make Connections

Heading out to a favorite mall or store is often about more than just snagging that last-minute present or finding the perfect stocking stuffer. It’s about spending time with loved ones, feeling connected, and celebrating the season in a festive environment.

When a customer walks into your retail space or stops by to pick-up an online purchase, you can make a strong connection with them through the design of your space. The right shelving, signage and displays can transform a shopping experience, making it more accessible, enjoyable, and even entertaining.

Thanks to new interactive technologies, in-store displays can now be updated in real-time to create customizable shopping experiences. Adding digital displays with brand-specific or holiday messaging makes connecting with customers easier than ever.

Share Experiences

When a customer decides to purchase something in-person instead of online, it’s often because they’re craving the experience of shopping. After all, sometimes the process (browsing, perusing, comparing items) is as fun and satisfying as the result (purchasing something you want or need).

That’s why it is important to consider every aspect of a customer’s in-store experience. For instance, eye-catching digital displays and other customizable technologies can enhance how a customer moves through a retail space or interacts with products. In addition to making the shopping experience flow more seamlessly, customizable lighting, branding, and displays also enhance the look and feel of a space.

Stay On-Trend

The hottest trend in retail infrastructure right now is technology. With the simple addition of a monitor or interactive screen, the look and feel of your store can be instantly refreshed.

While traditional signage and displays must be installed and uninstalled with every new product, brand update, or season, a digital display offers permanent infrastructure that can be updated or switched out easily and often.

Pass On The Savings

If adding new technology to your retail space sounds expensive, get ready to be happily surprised. Our unique systems were designed to be flexible and affordable. That’s why we’ve invented new ways to update your existing infrastructure so that you can refresh your store’s look without breaking the bank.

By adding screens or monitors to preexisting shelving and gondolas, we can help you keep costs down while upping the wow factor. Your customers will feel more welcomed in a space that is digitally customized to meet their needs. And they’ll appreciate the savings you pass on to them through budget-savvy updates to your space.