{"id":35602,"date":"2022-07-26T19:29:59","date_gmt":"2022-07-26T19:29:59","guid":{"rendered":"https:\/\/vira.staging.mysites.io\/%e9%9b%b6%e5%94%ae%e8%b4%ad%e7%89%a9%e7%9a%84%e5%9b%9b%e5%a4%a7%e8%b6%8b%e5%8a%bf\/"},"modified":"2022-07-26T19:29:59","modified_gmt":"2022-07-26T19:29:59","slug":"%e9%9b%b6%e5%94%ae%e8%b4%ad%e7%89%a9%e7%9a%84%e5%9b%9b%e5%a4%a7%e8%b6%8b%e5%8a%bf","status":"publish","type":"post","link":"https:\/\/virainsight.com\/zh-hans\/%e9%9b%b6%e5%94%ae%e8%b4%ad%e7%89%a9%e7%9a%84%e5%9b%9b%e5%a4%a7%e8%b6%8b%e5%8a%bf\/","title":{"rendered":"\u96f6\u552e\u8d2d\u7269\u7684\u56db\u5927\u8d8b\u52bf"},"content":{"rendered":"<h3 class=\"blue-underline\">\u96f6\u552e\u5546\u5982\u4f55\u63d0\u4f9b\u6700\u4f73\u8d2d\u7269\u4f53\u9a8c<\/h3>\n<p>\u8c01\u80fd\u60f3\u5230\uff0c\u5e97\u5185\u8d2d\u7269\u4f1a\u50cf\u4eca\u5929\u8fd9\u6837\u84ec\u52c3\u53d1\u5c55\uff1f \u5728\u8fc7\u53bb\u7684\u4e24\u5e74\u91cc\uff0c\u6211\u4eec\u5927\u591a\u6570\u4eba\u90fd\u4e60\u60ef\u4e86\u5728\u7ebf\u8d2d\u4e70\u5546\u54c1\u2014\u2014\u65e0\u8bba\u662f\u751f\u6d3b\u5fc5\u9700\u54c1\u8fd8\u662f\u975e\u5fc5\u9700\u54c1\u3002 \u6839\u636e\u9ea6\u80af\u9521\u516c\u53f8\u7684\u62a5\u544a\uff0c\u7535\u5b50\u5546\u52a1\u5728 2020 \u5e74\u7684\u589e\u957f\u901f\u5ea6\u5feb\u4e86\u4e09\u500d\uff0c\u7136\u800c\u4e0d\u5230\u4e24\u5e74\u540e\uff0c\u4eba\u4eec\u6b63\u79bb\u5f00\u7535\u8111\uff0c\u8d70\u8fdb\u5546\u5e97\u8fdb\u884c\u8d2d\u7269\u3002<\/p>\n<p>\u5373\u4fbf\u5982\u6b64\uff0c\u5982\u679c\u60a8\u5728\u8fc7\u53bb 12 \u4e2a\u6708\u5185\u8bbf\u95ee\u8fc7\u4efb\u4f55\u60a8\u559c\u7231\u7684\u96f6\u552e\u5e97\uff0c\u60a8\u53ef\u80fd\u4f1a\u6ce8\u610f\u5230\uff0c\u5e97\u5185\u8d2d\u7269\u7684\u60c5\u51b5\u4e0e\u4ec5\u4ec5\u4e24\u5e74\u524d\u5df2\u5927\u4e0d\u76f8\u540c\u3002 VIRA Insight \u7684\u5927\u5ba2\u6237\u7ecf\u7406 Ryan Van Sluyters \u8868\u793a\uff1a\u201c\u96f6\u552e\u4e1a\u6b63\u5728\u91cd\u5851\u81ea\u6211\uff0c\u90e8\u5206\u539f\u56e0\u662f\u53d7\u75ab\u60c5\u5f71\u54cd\uff0c\u4f46\u4e5f\u662f\u7531\u4e8e\u5ba2\u6237\u9700\u6c42\u7684\u53d8\u5316\u3002\u201d \u201c\u867d\u7136\u5ba2\u6237\u7684\u4e60\u60ef\u53d1\u751f\u4e86\u53d8\u5316\uff0c\u4f46\u4ed6\u4eec\u4ecd\u7136\u5e0c\u671b\u83b7\u5f97\u826f\u597d\u7684\u6574\u4f53\u4f53\u9a8c\u3002\u201d \u4f5c\u4e3a\u56de\u5e94\uff0c\u96f6\u552e\u5546\u610f\u8bc6\u5230\u73b0\u5728\u5df2\u975e\u5e38\u89c4\u65f6\u671f\uff0c\u5e76\u6b63\u5728\u5b9e\u65bd\u53d8\u9769\u4ee5\u4fdd\u6301\u5ba2\u6237\u7684\u6ee1\u610f\u5ea6\u548c\u53c2\u4e0e\u5ea6\u3002<\/p>\n<p>Van Sluyters \u53ca\u5176\u56e2\u961f\u89c2\u5bdf\u5230\uff0c\u968f\u7740\u96f6\u552e\u5546\u5bf9\u5ba2\u6237\u9700\u6c42\u505a\u51fa\u56de\u5e94\uff0c\u51fa\u73b0\u4e86\u4ee5\u4e0b\u8d8b\u52bf\uff1a<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14760 size-full\" src=\"https:\/\/virainsight.local\/wp-content\/uploads\/2022\/07\/iStock-1347626299-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\"><\/p>\n<h5 class=\"subtitle\"><strong>1. \u65e0\u7f1d\u8d2d\u7269<\/strong><\/h5>\n<p>\u201c\u5728\u7ebf\u8d2d\u4e70\u3001\u5e97\u5185\u81ea\u63d0\u201d\uff08\u901a\u5e38\u88ab\u79f0\u4e3a BOPIS\uff09\u662f\u5f53\u4eca\u8bb8\u591a\u4eba\u9996\u9009\u7684\u8d2d\u7269\u65b9\u5f0f\uff0c\u5c24\u5176\u662f\u5728\u66f4\u7cbe\u901a\u6280\u672f\u7684\u5e74\u8f7b\u4e00\u4ee3\u4e2d\u3002<\/p>\n<h4 class=\"heading-block-quote\">Van Sluyters \u8bf4\uff1a\u201c\u5982\u679c\u4e0d\u662f\u5fc5\u987b\uff0c\u6d88\u8d39\u8005\u4e0d\u4e00\u5b9a\u60f3\u4e0e\u4efb\u4f55\u4eba\u4ea4\u8c08\u6765\u5b8c\u6210\u4ea4\u6613\u3002\u76f8\u53cd\uff0c\u4ed6\u4eec\u60f3\u8981\u4e00\u79cd\u65e0\u7f1d\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u5373\u8fdb\u5165\u5546\u5e97\u3001\u62ff\u5230\u4ea7\u54c1\u7136\u540e\u79bb\u5f00\u3002\u201d<\/h4>\n<p>\u4e3a\u4e86\u4fc3\u8fdb\u8fd9\u4e00\u70b9\uff0c\u8bb8\u591a\u96f6\u552e\u5546\u5b9e\u65bd\u4e86\u201c\u524d\u7f6e\u4ed3\u201d\uff08Dark Stores\uff09\uff0c\u901a\u8fc7\u4e09\u79cd\u65b9\u5f0f\u5b8c\u6210\u8ba2\u5355\uff1a\u8def\u8fb9\u81ea\u63d0\uff08\u5728\u505c\u8f66\u573a\u4e3a\u8fd9\u4e9b\u8ba2\u5355\u9884\u7559\u533a\u57df\uff09\uff1b\u5e97\u5185\u81ea\u63d0\uff08\u5728\u5e97\u5185\u8bbe\u6709\u4e13\u95e8\u533a\u57df\uff09\uff1b\u4ee5\u53ca\u9001\u8d27\u4e0a\u95e8\u3002 \u524d\u7f6e\u4ed3\u6709\u52a9\u4e8e\u5b9e\u73b0\u65e0\u7f1d\u8d2d\u7269\u4f53\u9a8c\uff0c\u5e76\u4e3a\u96f6\u552e\u5546\u548c\u6d88\u8d39\u8005\u63d0\u4f9b\u5176\u4ed6\u597d\u5904\uff0c\u5305\u62ec\u5feb\u901f\u9ad8\u6548\u7684\u4ea7\u54c1\u914d\u9001\u3001\u66f4\u597d\u7684\u5e93\u5b58\u63a7\u5236\u7ba1\u7406\u3001\u589e\u5f3a\u7684 SKU \u7ba1\u7406\u4ee5\u53ca\u50a8\u5907\u66f4\u5e7f\u6cdb\u4ea7\u54c1\u7684\u80fd\u529b\u3002<\/p>\n<h5 class=\"subtitle\"><strong>2. \u5e97\u4e2d\u5e97<\/strong><\/h5>\n<p>\u5e97\u4e2d\u5e97\u662f\u5f53\u4eca\u5927\u578b\u96f6\u552e\u5546\u7684\u4e00\u79cd\u65b0\u5174\u8d8b\u52bf\u3002 \u5b83\u4eec\u6781\u5177\u5438\u5f15\u529b\uff0c\u56e0\u4e3a\u5b83\u4eec\u80fd\u5e2e\u52a9\u4e3b\u5e97\u5438\u5f15\u66f4\u591a\u5ba2\u6d41\u91cf\uff0c\u5e76\u4e3a\u54c1\u724c\u4e4b\u95f4\u5efa\u7acb\u65b0\u5173\u7cfb\u5f00\u542f\u4e86\u6f5c\u529b\u3002 \u5176\u4e2d\u4e00\u4e2a\u4f8b\u5b50\u662f <a href=\"https:\/\/www.lovesac.com\/\">Lovesac<\/a>\uff0c\u5b83\u4e24\u5e74\u524d\u5728\u767e\u601d\u4e70\uff08Best Buy\uff09\u5185\u8bd5\u70b9\u4e86\u4e00\u5bb6\u5feb\u95ea\u5e97\uff0c\u6b64\u540e\u5728\u5168\u56fd\u8303\u56f4\u5185\u7a33\u6b65\u5f00\u8bbe\u4e86\u591a\u5bb6\u5206\u5e97\u3002 \u8fd9\u662f\u4e00\u79cd\u5408\u4e4e\u903b\u8f91\u7684\u5173\u7cfb\uff1b\u4eba\u4eec\u5728\u89c2\u770b\u65b0\u4e70\u7684\u7535\u89c6\u6216\u4f7f\u7528\u65b0\u4e70\u7684\u7b14\u8bb0\u672c\u7535\u8111\u4e0a\u7f51\u65f6\uff0c\u9700\u8981\u4e00\u4e2a\u8212\u9002\u7684\u5ea7\u4f4d\u3002<\/p>\n<p>\u5854\u5409\u7279\uff08Target\uff09\u4e5f\u6df1\u77e5\u5229\u7528\u5176\u4ed6\u54c1\u724c\u589e\u52a0\u5ba2\u6d41\u91cf\u7684\u597d\u5904\uff0c\u56e0\u6b64\u4e0e Ulta Beauty \u5408\u4f5c\u5e76\u5728\u5176\u5168\u56fd\u8bb8\u591a\u95e8\u5e97\u5f00\u8bbe\u4e86\u8ff7\u4f60\u5e97\uff0c\u73b0\u5728\u4e1d\u8299\u5170\uff08Sephora\uff09\u4e5f\u5f00\u59cb\u5728\u79d1\u5c14\u767e\u8d27\uff08Kohl\u2019s\uff09\u63a8\u51fa\u8ff7\u4f60\u5e97\u3002 Van Sluyters \u8ba4\u4e3a\uff0c\u5316\u5986\u54c1\u603b\u80fd\u5e26\u6765\u66f4\u591a\u7684\u5ba2\u6d41\u91cf\uff0c\u8fd9\u7c7b\u5408\u4f5c\u5c06\u4f7f\u76f8\u5173\u54c1\u724c\u53d7\u76ca\u532a\u6d45\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14359 size-full\" src=\"https:\/\/virainsight.local\/wp-content\/uploads\/2022\/07\/UltaBeautyatTarget_6-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1790\"><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><strong> \u4f9b\u5e94\u94fe\u4e0e\u4eba\u5458\u914d\u7f6e\u95ee\u9898 <\/strong><\/li>\n<\/ol>\n<p>\u4f9b\u5e94\u94fe\u548c\u4eba\u5458\u914d\u7f6e\u95ee\u9898\u7684\u53cc\u91cd\u6253\u51fb\u6b63\u5bf9\u5e93\u5b58\u3001\u8ba2\u5355\u5c65\u884c\u548c\u6d88\u8d39\u8005\u4f53\u9a8c\u9020\u6210\u4e25\u91cd\u7834\u574f\u3002 \u4f46\u8bb8\u591a\u96f6\u552e\u5546\u6b63\u5728\u5229\u7528\u6280\u672f\u6765\u5e2e\u52a9\u7b80\u5316\u8ba2\u5355\u8ddf\u8e2a\u3001\u7ba1\u7406\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff0c\u751a\u81f3\u76f4\u63a5\u4e0e\u5ba2\u6237\u6c9f\u901a\u3002 \u6280\u672f\u4e5f\u88ab\u90e8\u7f72\u5728\u5546\u5e97\u8d27\u67b6\u4e0a\uff0c\u4ee5\u5e2e\u52a9\u96f6\u552e\u5546\u5b9e\u65f6\u8ddf\u8e2a\u4ea7\u54c1\uff0c\u5e76\u89c2\u5bdf\u5ba2\u6237\u5982\u4f55\u4e0e\u8d27\u67b6\u4e0a\u7684\u4ea7\u54c1\u4e92\u52a8\u3002<\/p>\n<p>\u4f46\u95ee\u9898\u5e76\u4e0d\u6b62\u4e8e\u6b64\u3002 \u52b3\u52a8\u529b\u77ed\u7f3a\u4e5f\u5f71\u54cd\u4e86\u95e8\u5e97\u5c42\u9762\u7684\u5c55\u67dc\u5b89\u88c5\u7b49\u5de5\u4f5c\u3002 \u56e0\u6b64\uff0c\u4f9b\u5e94\u5546\u4e00\u76f4\u5728\u5bfb\u627e\u5f00\u53d1\u548c\u4ea4\u4ed8\u6613\u4e8e\u7ec4\u88c5\u7684\u6a21\u5757\u5316\u7cfb\u7edf\u7684\u65b9\u6cd5\uff0c\u4ee5\u4fbf\u5546\u5e97\u7684\u6700\u7ec8\u7528\u6237\u53ef\u4ee5\u8f7b\u677e\u5730\u5c06\u5b83\u4eec\u7ec4\u88c5\u8d77\u6765\uff0c\u4ece\u800c\u8282\u7701\u65f6\u95f4\u548c\u4eba\u529b\u3002<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li><strong> \u53ef\u6301\u7eed\u6027<\/strong><\/li>\n<\/ol>\n<p>\u867d\u7136\u8fd9\u4e0d\u662f\u4e00\u4e2a\u65b0\u95ee\u9898\uff0c\u4f46\u8bb8\u591a\u96f6\u552e\u5546\u73b0\u5728\u66f4\u52a0\u5173\u6ce8\u5176\u78b3\u8db3\u8ff9\uff0c\u5e76\u5728\u5176\u5e97\u5185\u5b9e\u65bd\u73af\u4fdd\u3001\u53ef\u6301\u7eed\u7684\u505a\u6cd5\u3002 \u5f53\u7136\uff0c\u6211\u4eec\u5df2\u7ecf\u770b\u5230\u4e86\u6d88\u9664\u5851\u6599\u888b\u548c\u627f\u8bfa\u4f7f\u7528\u66f4\u591a\u53ef\u518d\u751f\u80fd\u6e90\u7684\u8d8b\u52bf\uff0c\u4f46\u73b0\u5728\u4e00\u4e9b\u96f6\u552e\u5546\u505a\u5f97\u66f4\u8fdc\uff0c\u5df2\u7ecf\u5f00\u59cb\u5b9e\u65bd\u4e00\u4e9b\u8ba1\u5212\uff0c\u5305\u62ec\u5728\u9700\u8981\u66f4\u6362\u65f6\u56de\u6536\u75ab\u60c5\u671f\u95f4\u5b89\u88c5\u7684\u5851\u6599\u9694\u677f\uff0c\u4ee5\u53ca\u5b89\u88c5\u7531\u53ef\u6301\u7eed\u548c\u690d\u7269\u57fa\u6750\u6599\u5236\u6210\u7684\u5c55\u67dc\u3002<\/p>\n<p>Van Sluyters 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