Steve Sell

In this position, Steve Sell leads business development, product design/engineering, marketing, and is responsible for driving customer satisfaction.  An industry veteran and visionary, Sell maintains productive relationships with our retail partners and industry associations, to anticipate trends and innovate solutions for tomorrow’s challenges.  

He moved to North Texas in the mid-1990s, where he has built a happy life with his wife, Stacy. Sell is a lifelong lover of sports, and maintains a competitive edge  by participating in in a competitive softball league for now over two decades.