Our leadership

Meet Jeff Jones

The leading edge

Born and raised in North Texas, VIRA Insight C.E.O. Jeff Jones guides strategy, innovation, and workplace culture for the company. In his more than two decades with the company, Jones has led multiple acquisitions and mergers as well as various financing initiatives.

Today, he focuses on applying VIRA’s expertise in design and manufacturing to create solutions that better serve the world.

Marilyn Basham
Peter Rozes
Anca Muntean
Peter Pentogenis
Susan Zaruba
Timothy R.G. Ross

Timothy R.G. Ross is a Partner at Hudson Ferry Capital where he focuses on sourcing, structuring and creating value in private equity investments. Mr. Ross is a member of the Board of Directors of VIRA Insight, Percheron Holdings, American Signcrafters and GWTT. Prior to co-founding Hudson Ferry Capital, Mr. Ross spent seven years at Liberty Partners and three years at Lazard Frères. Previously, Mr. Ross was President of BayamonSteel Processors, a portfolio company of Merrill Lynch. He also held operating positions at Thypin Steel Company.

Stephen J. Fisher

Stephen J. Fisher is a Partner at Hudson Ferry Capital where he focuses on sourcing, structuring and creating value in private equity investments. Mr. Fisher is a member of the Board of Directors of VIRA Insight, Percheron Holdings, American Signcrafters and ALCOM. Prior to co-founding Hudson Ferry Capital, Mr. Fisher was a Managing Director at Liberty Capital Partners, a leading middle market private equity firm. During his 11 years at Liberty Partners, he was responsible for all aspects of private equity investing.

Jeffrey A. Jones

As the CEO of VIRA Insight, LLC, Jeffrey A. Jones is responsible for running all facets of the business. Jeffrey has a proven executive management track record and over 15 years of experience driving sales growth in the manufacturing industry. Prior to joining VIRA Insight, Jeffrey was President of Insight Merchandising, Inc and responsible for developing and maintaining global operations. Jeffrey received his Bachelor of Science in Architectural Engineering from California Polytechnic State University, San Luis Obispo, CA. 

Nick Farinola

Nick’ Farinola’s love of professional sports, including their high intensity and competitive nature, was a catalyst for Nick choosing sports journalism as an initial career path. Immediately graduating from Seton Hall University in 1986, Nick wrote for a Northern New Jersey Newspaper. Customers are Nick’s passion, and he takes great pride in overseeing a small team responsible for new business development. These strategic acquisitions will help VIRA diversify its customer concentration and position it for long term success.

Peter H. Rozes

Peter H Rozes, Executive Vice President of Vira Insight, LLC, leads the Estimating, Supply and Quality/Continuous Improvement departments. Peter founded Insight Merchandising in 1996 in Manhattan Beach California. He moved the Company and his family in 2001 to Southlake, TX. Insight Merchandising Inc. purchased VIRA Manufacturing in December, 2014. Creating the organization now known as VIRA Insight LLC. Formerly, Peter was the founding partner of Rozes, Gouveia CPA. Peter led the firm for 20 years before retiring in 1995.

Carl B. Hedlund

Carl B. Hedlund is Chairman of the Board of MeTEOR Education and on the Board of Directors of Percheron, Loewen Windows and VIRA Insight. Mr. Hedlund was President and CEO of ThermaTru Doors from 2000 to 2007. ThermaTru is the leading manufacturer of fiberglass entry doors for residential construction in the U.S. Under Mr. Hedlund’s leadership, ThermaTru grew significantly and was sold to Fortune Brands in November 2003. Mr. Hedlund remained as CEO through 2007.

Victor Romano

In 1991, Vic and three partners founded VIRA Manufacturing. As president and director of sales, Vic grew VIRA’s business from infancy to a $40M+ enterprise in a few short years. Vic and his partners sold VIRA Manufacturing but Vic remained an active member of the organization. When VIRA was up for sale again in 2012, Vic and three other partners bought the company once again. Vic served as CEO. VIRA was eventually sold again, in late 2014 to Insight Merchandising, forming a new entity—VIRA Insight, LLC.

John Walker

Mr. John Walker brings over 25 years of experience as a CFO. He has transformed businesses in consumer products, manufacturing and distribution industries, and excels in leading companies through growth and organizational challenges. Prior to working for Platinum Dermatology Partners, Mr. Walker held CFO positions for such companies as Emerson Radio Corp., Kidkraft, Sport Supply Group and Sylvania Lighting. Mr. Walker’s prior experience includes various positions with KPMG and Chase Bank.